The Everyday Models concept was originally conceived and developed by James Brookner and Matt Garcia.
As a Nottingham University student in 2007, James read about a guy in Nebraska who was auctioning his forehead as advertising space. The story raised important questions over what should, or could, constitute brand space.
Ready to start working for a top investment bank in Monaco, James discussed his idea with Matt, a close friend and founder of a successful creative agency, to benefit from his 20 years industry experience.
Matt loved the idea of empowering ´sellsumers´, providing individuals with new and exciting ways to earn money for themselves, while offering brands a cost-effective ways of reaching their target audience.
So the guys put their heads together, researching numerous interesting and non-conventional platforms that could be developed and used as brand space.
"A pioneer in providing innovative ways for everyday people to earn money...a clever, powerful way for consumers to monetize daily actions of their lives."
CoolBusinessIdeas.com
Along with branding people´s clothes, vehicles and houses the pair were excited about Social Network Advertising, or as they called it, 'SNADvertising', as a means of enriching millions of people and brands with a unique and effective form of modern marketing.
Everyday Models continue to develop innovative and ground-breaking marketing methods, that benefit both 'everyday people' and advertisers alike. More recently, businesses themselves have begun to look at their field staff and vehicles as opportunities for revenue using the established Everyday Models technique.
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